In 2012, Akira Kobayashi worked alongside Avenir’s esteemed creator Adrian Frutiger to bring Avenir Next to life, as a new take on the classic Avenir. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. But unlike Futura, Avenir is not purely geometric it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. The original Avenir typeface was designed by Adrian Frutiger in 1988, after years of having an interest in sans serif typefaces.
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